At the beginning of a new project, we encourage clients to write a short text storyboard to describe the story they want to tell in animation. This storyboard defines the various scenes needed for the animation, and can also become the text that we use to record the voice-over.
Using the storyboard, we can plan each scene in terms of 3D models needed and length of time in seconds, only including what is required. We can then calculate how many seconds we need for the total animation!
Using custom-made 3D models of your design or product, we start building the various scenes. There is usually more than one scene. We start working on materials, lighting, camera-angles and render settings, all necessary parts of the final animation stage.
Using keyframes placed manually on a time-line acting as control handles for each object in a scene, we mark the beginning or end of a transition or movement. Keyframes make things move. There can be thousands of keyframes in a large scene and only a few in a smaller one.
At the render stage, we do the maths to see how long it will take to render the whole animation. For example, each second of animation has 30 frames per second. If each picture takes maybe 2 minutes to make, then 1 second of animation can take around 60 minutes to render with x1 PC. We have 4PCs on our farm in our office, which enables us to render effectively in-house instead of in the cloud, which is another option.
The final presentation can eventually include a voice-over, on-screen text, and sound if required. You can request changes at any stage of a project before agreed completion.